This Netfirms advertisement was found in February 2007 edition of Hub. Hub – Digital Living is a special magazine for readers who enjoy learning about technology, as well as consumers looking for new computerized equipments to fulfill their digital dreams. This particular ad is trying to get Canadian customers’ interest in purchasing Netfirms’s Internet addresses, also urging them to buy soon before their desired domains are gone.
Observes a full page in the back of the Hub, the advertisement can be found easily, also because of its eye-catchy visual tactic. The design uses mainly red on yellow, which is most readable combination according to the Color Theory. The top section is filled with texts in huge font size, which somehow attracts the audience to read that sentence first when they just open the page. In addition, the use of words too surely gets attention by asking “What’s your name on the web?” To have the immediate effect, the personalized “your name” is used, aims at the curiosity of readers, have them wondering and wanting to learn what’s written below. Further down, the considerably low price of “only $995 per year” is written in bold, which in the same manner fetches consideration.
To be more persuasive, the ad features two characters: Kim and Sam, whose domain names are hosted with Netfirms. Appearing in a running outfit, with a music player tied to her right hand and earphones over head, Kim looks like a hi-tech girl who appreciates technology. Though the role of Sam is questionable, perhaps the company is trying to say that it is so easy to get a domain, and the Internet is for everyone including animals? It is also a wise idea to use the image of dog, since it is a favorite pet for a majority of Canadian households. Moreover, with the happy expressions of these two

individuals, is Netfirms virtually guaranteeing satisfaction and happiness to their customers? A lot of people would think so.
Furthermore, this promotion uses another rhetorical method – logos, to convince the audience. The bottom part shows symbols of CIRA (Canadian Internet Registration Authority), ICANN (Internet Corporation for Assigned Names and Numbers) and Domain Informer, certifying Netfirms as one of the best domain registrars. In addition to that, on the very top of the ad, Netfirms claims they are hosting more than 100,000 Canadian websites, along with a million others worldwide. It is essential to learn a few facts before opening an Internet business with a hosting company, which includes: their server’s speed and performance, their policy on pricing and refunds, and most importantly the amount of customers they are having, that reveals the quality of service. By showing an enormous number of people hosting sites with them, Netfirms inarguably shows their confidentialities, assuring that they are one of the largest, most recommended web hosting companies in the world.
In conclusion, this is overall considered an effective advertisement. It catches attentions well with good visual design, also applies superbly rhetorical styles such as ethos (the two characters Kim and Sam) and logos (as mentioned above). Placed on the cover page of Hub, it really stands out from all the other ads found on this magazine, also persuasively convince Hub’s readers to consider their high ranking service. Although it is quite a surprise to find out the domain names registered to Kim and Sam are just sample, it could have felt more real if these are true and working Internet addresses.

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